A flash mob is a coordinated performance that begins unexpectedly in a place where the audience is not expecting a show. One person starts the action and other dancers gradually emerge from the crowd.
The surprise is the key
The audience should feel as though the action is happening spontaneously. Dancers can blend in with the guests, play roles within the event or enter from different parts of the venue.
That natural appearance depends on precise preparation: music, choreography, positions, entrance cues and coordination with the event organisers.
Two types of flash mob
1. Surprise flash mob
Undercover dancers perform while the guests watch. It usually lasts approximately one song and works especially well at weddings, dinners, conventions, promotional events and tributes.
2. Interactive flash mob
The experience starts with a professional performance and then invites the audience to join in. The dancers teach simple steps and build a group choreography. This format can last around one hour.
How is a flash mob prepared?
- Define the purpose: surprise, celebrate, communicate an idea or energise the audience.
- Study the venue: entrances, visibility, sound and dancer positions.
- Choose the music: we recommend a medley of several tracks to create changes in energy.
- Design the choreography: adapt it to the audience, space and available time.
- Rehearse and coordinate: every dancer needs to know their cue and route.
- Deliver the surprise: the organiser controls the exact moment without revealing what will happen.
Who can book one?
The format can be adapted for companies, weddings, birthdays, schools, associations, parties, promotions and other celebrations. The number of dancers depends on the venue, intended impact and available budget.
Are filming and editing included?
Not as standard. With Lipdub Pro flash mobs, filming and editing are optional. This allows the audiovisual team to be tailored to the venue and the type of film you want to keep.
Are a flash mob and a lip dub the same?
No. A flash mob centres on an unexpected performance that may later involve the audience. In a lip dub, the group itself stars in a playback music video filmed along a route or across a series of scenes.